Diary Of A Christian Entrepreneur

Let us start with the foundation of this revelation so you understand better. Of course, it's in the Bible. Matthew 5:16 - Let your light so shine before men, that they may see your good works, and glorify your Father which is in heaven. (KJV) People see you before they see your product. What image of your business are you portraying to the general public? Something has to attract your ideal customer to your product. It can be an emotion or some benefit that they will derive from your product or service. To shine the light of your product or service is to portray an image that best captures not just the value of your offer but also the attention of your audience. One thing light does is to catch attention. It is very noticeable. You might encounter great competition but if you can shine brighter than others, you will pull the right crowd. In what practical ways can I shine the light of my business? Influencer marketing Branding Influencer Marketing: Every business or brand has an ...

Knowing your target audience is key to making sales or getting qualified leads but it is one thing to know your target audience and another issue to know where to find them. The issue of knowing where to invest marketing resources into finding and effectively marketing to your target audience is an issue a lot of entrepreneurs and businesses are still yet to figure out. A lot of people lose a lot of resources on the trial-and-error method of running aimless ad campaigns and discounts. What if I told you there was a way out?  Recently, the Holy Spirit has been drawing my attention to one particular form of marketing, and it may surprise you, but when you are done with this revelation, you will also see the light as I did. This form of marketing is called Influencer Marketing. Surprised? Influencer marketing is any form of marketing effort that employs the engagement of a well-respected individual or brand that has some form of reputation or influence relevant to the product or servi...